NATURAL AND PURE

        First comes the purity. Bellá Pierre Shimmer Powders are made from 100% pure mica. Mica is found in nature as silica sand, which is found abundantly in nature. Next to oxygen, it is the chief elementary constituent of the earth's crust. It is split into microscopically-thin transparent sheets and then oxidized at various levels to provide the broad line of colours available from our line.
        Mica is 100% hypo-allergenic. It will not irritate even the most sensitive skin.
Women love colour, but they want their makeup to look natural. This is exactly what Bellá Pierre delivers - a product which, by itself, looks subtle and yet makes the skin glow with a natural vibrance characteristic of youthful,and healthy skin.
        Purity also explains the ultra-smooth texture and easy mixability of Bellá PierreShimmer Powders. Forget about creasing and clumping. Even the sheerest of applications goes on smooth, creamy and consistent.
        Other cosmetics are "stretched" with a variety of fillers to bulk-up the quantity of the product and the margin of profit. Not only do these products cause caking and creasing, but sometimes they can even cause skin irritation, rashes, and allergic reactions. Too often the unknowing customer is left not with the beautifying colour they were after, but with a very expensive addition for their trash can. Just ask any woman - you'll not find one who hasn't at some time found out (too late) that some expensive cosmetic item they had purchased turned out to be sadly unacceptable. We believe that our customer wants and deserves purity, quality and a good value for their dollars.

CONCENTRATED

        The next great feature derives from purity. Bellá Pierre Shimmer Powders are concentrated cosmetic pigments. Most cosmetics companies use the exact same pigments to create colour in their products but use only 5 to 8 percent pigment to their product and the rest is just un-needed filler to increase the profit margin.
        By and large, the cosmetics industry still operates on the "what they don't know won't hurt them" philosophy. Why? Because HUGE profit margins can be had by selling fillers. Inert ingredients (fillers) are not truly "do nothing ingredients." They are actually quite potent at causing break outs, enlarged pores, and robbing the makeup buyer of her hard-earned dollars.
        An appropriate substitute word for concentrated is value. When you get right down to it, what is makeup? It is colour used to beautify. Because Bellá Pierre Shimmer Powders are nothing BUT pure 100% colour, it is immediately obvious that a simple Nine Stack represents a tremendous investment which will go a very long way.